On the 1st February at the Saudi International, LIV Golf Investments, the Saudi Arabian Public Investment Fund-backed company headed by Greg Norman, along with the Asian Tour, unveiled details of ‘The International Series’ for 2022/23 (opens in new tab), which features 10 tournaments across Asia and Europe.
The initial idea, which was first announced in November (opens in new tab), sees a $300 million investment over 10 years. Debuting at Black Mountain Golf Club in Thailand, the first International Series event will see a $1.5 million purse before moving to the Centurion Club (opens in new tab) in Hertfordshire, where a $2m prize fund is up for grabs. There will then be further stops in Korea, Vietnam, Indonesia, the Middle East, China, Singapore and Hong Kong.
So, what do we know about the International Series? Well, we know that it is backed by a huge $300million investment from LIV Golf Investments, with Greg Norman (opens in new tab) as its CEO. The majority shareholder is the Saudi Arabian Public Investment Fund [PIF].
Cho Minn Thant (opens in new tab), who is the Commissioner and CEO of the Asian Tour, stated that: “We are on the threshold of a new era for Asian golf. The International Series is a new upper-tier of elite events, the likes of which the region has not seen before. That will mark the start of a phenomenal period of growth for the Asian Tour. It also signifies the beginning of our relationship with our new strategic partner, LIV Golf Investments and its CEO, Greg Norman.
“Importantly, The International Series will add to the Asian Tour’s backbone of established events to comprise a 25-event season, expected to represent a record-breaking combined prize-fund. Each of the 10 events will be broadcast live across the globe, with plans to attract an international field of headline talent.”
Former world number one, Greg Norman (opens in new tab) added: “We are setting the Asian Tour up as a powerful new force…
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