For too long, Michelle Penney says, women’s golf club design has followed one key principle.
That principle, ‘shrink it and pink it,’ has been a staple in the women’s golf manufacturing industry for years, according to TaylorMade’s Principal Engineer of Product Development.
For the brand’s latest offering, the Kalea Premier range, that philosophy couldn’t be further from the reality.
“When we did another Kalea project, we didn’t want to just re-hash the same thing again,” explained Penney.
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“It’s a fine line, but so many companies do the ‘shrink it and pink it’ approach. Make it smaller, make it lighter, give it lady-pop colours and call it a day. We want Kalea Premier to be feminine, but not girly.
“It’s little black dress versus little pink dress.”
You might be thinking: “That’s all well and good, but is it really that different from the rest?” Well, the answer is most certainly; “Yes.”
With many other product launches, the women’s offering feels like something of an afterthought. When bunkered attended the launch of Kalea Premier, it was clear that years of market research had culminated in TaylorMade creating a product specifically designed for golfers who care about performance,…
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