Rory McIlroy and Tiger Woods have announced the launch of a new joint company.
The duo have linked up with former NBC executive Mike McCarley on TMRW Sports – pronounced “tomorrow” – on the technology-led venture.
“Our focus is on building pioneering ventures that feature progressive approaches to sports, media and technology,” the newly-created company said in a tweet announcing its launch.
• Will Zalatoris out of Tour Championship
• LIV target “commits future” to PGA Tour
Earlier this week it emerged Woods and McIlroy were heading up plans to have the world’s best golfers face off in stadiums in a tech-driven competition series.
Each one-day contest would be designed to complement the existing PGA Tour schedule and could be launched in 2024. The period between January and March is seen as the most likely window for it to take place.
The pair also led a players’ meeting at the BMW Championship where they discussed the future of the PGA Tour and the threat posed by LIV Golf.
TMRW Sports is here! We’re a company founded by @TigerWoods, @McIlroyRory & sports executive Mike McCarley. Our focus is on building pioneering ventures that feature progressive approaches to sports, media & technology. Learn more: https://t.co/ItAbANOWSI#TMRWSports = Tomorrow pic.twitter.com/Z9svD1d6iG
— TMRW Sports (@TMRWSports) August 23, 2022
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