How Ping’s New State-Of-The-Art Facility Is Shaping Tomorrow’s Product
Discovering the ‘how’ of a golf swing is a quest golf club manufacturers have been diligently pursuing for decades. How does a player create momentum? How does a player strike a ball? How does a player start the downswing? One brand is taking this research of the ‘how’ to the next level with its new state of the art research centre dedicated to answering these sorts of questions as it looks to design the next great golf club to hit the market.
See what goes on inside Ping’s Performance Research Centre at Loughborough University
Based at Loughborough University in the East Midlands and opened in July 2022, the Ping Research Centre is a state of the art, £15 million facility based at the university’s Science and Enterprise Park that features a bespoke measurement system for analysing every inch of the golf swing. Complex as the technology in this facility may be, it is giving researchers a significantly increased understanding of the ‘how’ in the golf swing and will guide generations of Ping equipment for years to come.
Johnathan Shepard, who runs the facility, gave Golf Monthly a unique insight into the technology that drives the development of the latest Ping equipment and spoke about why the collaboration between Ping and Loughborough has been so fruitful less than a year into the facility opening on campus.
“The synergism between us at Ping trying to push the barriers of what’s possible in sporting performance and developing sports technology alongside Loughborough University that is perfectly set up in sports performance is kind of a marriage made in heaven.” The facility features two distinct zones designed to help maximise club development across clubs that cover the entire bag. The main feature of the lab is the full swing area that features Focal, a state-of-the-art motion capture system that captures images of the golf swing at 800 times per second.
(Image credit: Howard Boylan)
“Using this space, we’re really trying to dig into how an athlete…
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