Teesnap to collaborate with GolfNow

Two golf technology competitors are opening up and working together. NBC Sports Next, parent company for GolfNow, will collaborate with Teesnap to allow courses using Teesnap software to distribute their tee times on GolfNow’s online platform.

This is the first external distribution relationship for Teesnap, which under previous leadership chose a closed source approach. The two organizations will further collaborate to enhance the integration of their technologies.

“Offering our clients more opportunity to enhance their revenue streams and improve their workflows through integrations like the one we’re announcing with GolfNow aligns perfectly with our priorities in 2023 and beyond,” said Gene Pizzolato, President & CEO of Teesnap.

Teesnap plans additional collaborations with other companies.

Pizzolato, who took over as president in August, worked at NBC and the Golf Channel for 17 years and oversaw the company’s new media group when GolfNow was launched. He left the company in 2011, the same year that Jerramy Hainline, Senior Vice President at GolfNow, started at NBC.

“We are thrilled to partner with Teesnap and to provide our distribution services to their existing client base,” Hainline said. “Our enhanced interface with Teesnap will be a powerful tool to help them expand their online channel and allow them to offer an efficient, streamlined booking process.”

Teesnap also recently hired Mike Hendrix as a vice president. Hendrix worked at GolfNow from 2009 to May 2020, overlapping with Hainline.

“We will continue to compete with GolfNow and we will work with them,” Hendrix said. “Our goal behind this announcement is to give our clients a choice. We don’t feel comfortable telling our clients who they can or can’t work with.”

He said an open platform is the best way to be a client-focused company.

Teesnap was founded by Bryan Lord in 2011 and was owned by Allegiant Airlines. Its software premiered in the market in 2013. Despite the fact that it was one of the fastest-growing golf management software companies from 2013 to 2019, it was losing money. Allegiant Air put it up for sale in 2019 but could not find a buyer. When the pandemic hurt airline travel in April 2020, Allegiant Air restructured Teesnap and parted ways with Lord and other senior employees.

A year later in May 2021, TELEO Capital Management made a significant equity investment into Teesnap and assumed management. TELEO, a private equity firm, targets opportunities in…