Merchandise at the 2023 LIV Golf Orlando

WINTER GARDEN, Fla. — Are you a Crushers fan or a supporter of the Range Goats? At the LIV Orlando merchandise shop at Orange County National Golf Club, there was a chance to buy $40 hats of your favorite teams or $110 hoodies embroidered in their distinctive logos, that is if it ever cools off enough to wear one again. (It was 87 degrees on the last day of March when the tournament kicked off.)

Plenty of the usual suspects were for sale from head covers ($130-$170) to logoed water bottles and towels for golf bags. About the most interesting thing I noticed was Vice Golf, the direct-to-consumer maker of golf balls, was the supplier of the logo golf balls for sale by the dozen, and reasonably priced at $25.

It’s a goofy name but Bubba Watson’s Range Goats gear seemed to be selling more briskly than Sergio Garcia’s Fireballs logo, which looks as if it was stolen from a previous minor league baseball team. Here’s a closer look at some of the gear being offered at the latest LIV Golf event.