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A Good Day For Golf? Unpacking The LIV/PGA Tour Merger

A Good Day For Golf? Unpacking The LIV/PGA Tour Merger


The news hit our inboxes, Twitter feeds and smartphones, and we didn’t believe it. Was it April Fools’ Day? A spoof email? Had the PGA Tour website been hacked? It was a bombshell that had come out of nowhere.

The PGA Tour and the Saudi Arabian Public Investment Fund, which backs LIV Golf, have joined forces and the game appears to no longer be fractured. The PIF will be the exclusive investor in the new unnamed and for-profit entity, which will combine the PGA Tour, DP World Tour and LIV Golf.

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