The 2023 Rocket Mortgage Classic will feature two newcomers at the Detroit Country Club this year, both looking to make a significant impact during the PGA Tour event.
A significantly delicious impact.
Two small businesses from the area—Good Cakes and Bakes, owned by April and wife Michelle Anderson, and Kuzzo’s Chicken & Waffles, owned by Ron Bartell—will set up shop during the four-day tournament thanks to an opportunity called Foodies & Fairways™ presented by Mastercard and Capital One Business.
Along with the on-site concession space, each business receives a $10,000 grant plus five ground passes daily (20 total) for friends and family to be part of the entire experience.
The overall mission is to help small companies thrive in the current challenging marketplace, a positive step that’s fueled by the belief these businesses are truly the backbone of communities and the foundation of the economy.
And acting on that belief goes beyond providing these businesses elevated branding and visibility to the crowds in attendance at the Rocket Mortgage Classic – it means giving them resources to continue expanding their operations long-term.
With both Mastercard and Capital One Business aligning at the forefront to ensure small businesses have meaningful chances to scale and thrive, each entrepreneur will also have access to a one-on-one mentorship session with Mastercard’s North America Small Business Lead, Ginger Siegel. Plus, a Digital Doors Toolkit that includes a helpful bevy of resources to enhance the company’s progression.
Before any Good Cakes and Bakes’ goodies are sold at the Rocket Mortgage Classic, April explained the proverbial hole-in-one those resources create when we caught up with her ahead of the tournament.
“I already know some of our disadvantages that we have [based on the assessment], and just thinking about how to improve will help us better reach our existing and new customers. I’m really excited to use those tools inside the bakery because I know the growth that’s going to have for us.”
April would know a thing or two about the ebbs and flows of finance, having worked in that field for 17 years before turning her love of baking for her nieces and nephews into a growing business with Michelle that’s creating an imprint on the Detroit community.
(Photo Courtesy of Raj Mehta Photography and Mastercard)
Since the doors opened in 2013, Good Cakes and Bakes has earned a loyal following by providing wholesome,…
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