PEBBLE BEACH, Calif. – The Pebble Beach Era of women’s major championship golf got underway this week at the 78th U.S. Women’s Open. The fact that three additional U.S. Women’s Opens (2035, 2040, 2048) are now on the calendar is due in part to Pebble Beach Company co-chair Heidi Ueberroth.
A power player in sports business for decades, Ueberroth currently serves as president and managing partner of Globicon, a private investment and advisory firm focused on high-growth opportunities in media, sports, entertainment and hospitality.
Prior to founding Globicon, Ueberroth spent nearly 20 years with the NBA, most recently overseeing the league’s international expansion. One of the few female members of Augusta National, Ueberroth has been named one of the 100 Most Powerful People in Sports by Business Week.
Ueberroth’s family ties to the iconic resort run deep. More than 20 years ago, Heidi’s father, Peter, was part of a group that included Clint Eastwood and Arnold Palmer that purchased the Pebble Beach Company. Heidi served on the board for several years before rising to co-chair.
Here are excerpts from Golfweek’s conversation with Ueberroth on Pebble’s role in the women’s game, playing golf for business and rounds with dad.
Heidi Ueberroth visits Golf Channel’s Live From set during the 2023 U.S. Women’s Open.
I’ve been in the sports business for 30 years with a number of different sports, actually. This is by far the best time I’ve seen in women’s sports. women’s golf and women’s sports. Leading businesses and companies, really big brand names, media companies, really starting to dive in.
There is so much momentum right now. What I like, too, is businesses are recognizing that they’re doing the right thing to start to fund women’s sports more, but it’s also the smart thing.
You look at golf, the women’s segment is the fastest growing segment, so they’re going to see value. We certainly see value in helping to build women’s access to the game and at the resort.
What we’re hoping to do is just shine a huge spotlight on the players. Their talent is so incredible and by showcasing their talent, it’s going to inspire future generations of girls.
How I think about it, personally for me, whether these girls dream to become professionals or just pick up the game, I know how much golf has enriched my life, and it’s something I’m very passionate about, encouraging…
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