How Brands Are Redefining Women’s Golf Fashion

As a young female golfer, I’m fascinated by how golf fashion has evolved, to attract a modern generation of players. With the emergence of trendy golf retailers and a conscious effort from brands like adidas, J Lindeberg, and Lyle & Scott designing inclusive garments that appeal to younger female golfers, golf fashion is continuing to break away from its traditional norms. The latest wave of golf clothing for women is all about empowerment and community through fashion. Bold prints, vibrant colours, and female-focused designs are creating a feeling of self-expression championed by modern female golfers.

The influence of social media has further fuelled this change, with a rise of online brand ambassadors and sponsored tour pros such as Nelly Korda and Georgia Hall taking to social media to promote female-focused collections. Even major athleisure brands like Lululemon and online retailers such as ASOS and H&M have increased golf fashion offerings this summer, demonstrating the rise of the women’s game and fashion’s role in it.

The pandemic accelerated the shift towards online retail and social media interactions, revolutionising the way young female golfers engage with fashion. Online retailer Fine Golf has been successful in catering to the younger market by offering hand-picked selections with brands such as adidas and Lyle & Scott, which have collections designed specifically for a modern shopper. Jordan Brooks, Director of Fine Golf says, “Fashion is crucial for young female golfers. They need to feel good to continue playing. We want to offer a collection that resonates with them instantly.”