Merchandise at the 2023 Fortinet Championship at Silverado

NAPA, Calif. – Spectators are having barrels of fun at the Fortinet Championship.

Set in the heart of wine country, Silverado Resort’s North Course is hosting the PGA Tour for the 10^th time and have upgraded the fan experience this year, which includes concerts on Friday (Brothers Osborne and special guest Judah & The Lion) and Saturday night (Stone Temple Pilots and +Live+).

The merchandise tent, however, still feels like an afterthought. It’s one of the smallest on the PGA Tour and the offerings are pretty much run of the mill gear stamped with the title sponsor’s logo or that of Silverado Resort. In terms of creativity, it gets maybe half a star on the Uber scale.

Much of the gear for sale is Under Armour and Travis Mathew.

Here’s a look at some of the hats, shirts and accessories for sale.