KemperSports announced the launch of KemperSports LIVE, a rebranded business model that will focus on sports events, activations and live experiences.
KemperSports LIVE was formerly part of KemperLesnik, the sports and event marketing division of KemperSports. The new division will operate and manage major national sporting events, including fan activations and programming for event sponsors. Examples include the Maui Jim Maui Invitational, the Asheville Championship, the McDonald’s All American Games and the POWERADE Jam Fest, as well as the KitchenAid sponsorship of the Senior PGA Championship. In the past it has also handled events for the NFL Draft, the Payne’s Valley Cup, the U.S. Amateur Championship, the U.S. Open of Bass Fishing and the Kemper Open.
“For more than four decades our KemperSports teams have marketed and managed iconic sports properties, events and brands. The passion we have for sports drives everything we do,” said Steve Skinner, CEO of KemperSports. “The creation of KemperSports LIVE gives us the opportunity to bring more clients’ brands to life through sports, fan and team events, sponsorships and personal interactions that drive business growth.”
KemperSports LIVE is led by Tom Valdiserri, who has overseen the division as managing director since 2009 and will continue in the role after the rebranding. He emphasized the new name will help make its relationship to the larger KemperSports brand clear, which will enable further opportunities for growth with new business partners.
“We have a great history of creating successful programs for iconic brands like Maui Jim, Whirlpool, The Jr. NBA, and McDonald’s,” Valdiserri said. “We look forward to helping more brands create meaningful connections with their key audiences.”
That forward momentum will focus on creating new large-scale events and expanding its presence in the golf industry.