The PGA Tour announced Monday it has hired Andy Weitz to serve as chief marketing and communications officer and executive vice president of investor relations.
The investor relations portion of the role will focus on developing messaging and communicating strategy for PGA Tour Enterprises, the new for-profit subsidiary of PGA Tour, Inc. The group was formed this year when Strategic Sports Group made an initial investment of $1.5 billion in the new commercial venture that gives players an investor stake in the business.
Weitz spent the past decade working for Aon plc, most recently as chief marketing officer for the global professional services firm. Aon has built deep relationships in golf in recent years.
PONTE VEDRA BEACH, Florida – The PGA Tour today announced that Andy Weitz has been named Chief Marketing & Communications Officer and Executive Vice President, Investor Relations, for the Tour’s global operations. In the role, Weitz will be responsible for positioning the PGA Tour brand for current and future investment while communicating its global strategy and performance to the Tour’s stakeholders and beyond.
“As our business continues to evolve and grow, Andy will be an invaluable addition to the PGA Tour given his experience as a trusted advisor to many of the world’s largest and most influential companies,” said PGA Tour Commissioner Jay Monahan. “With his track record of helping global companies tell their stories and engage their stakeholders, as well as his deep knowledge of the business community, Andy will be instrumental in further elevating the PGA Tour brand and helping our organization grow.”
In addition to overseeing marketing and communications for the PGA Tour, Weitz will take on a newly created investor relations role that is responsible for developing messaging and communicating strategy for PGA Tour Enterprises, a for-profit subsidiary of PGA Tour, Inc., incorporated earlier this year. In January, the Strategic Sports Group (SSG) made an initial investment of $1.5 billion – with up to $3 billion available – into the new commercial venture, and this funding will allow the PGA Tour to make significant strategic investments to enhance the PGA Tour experience for fans and players, and benefitting tournaments, sponsors and other constituents.
Through the PGA Tour Enterprises structure, the PGA Tour unveiled a Player Equity Program, a first in professional sports. PGA Tour players now have an investor stake in…
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