Gear: Callaway Apex Ai200, Ai300 irons
Price: $200 each with True Temper Dynamic Gold Mid steel shafts or UST Mamiya HDC Recoil Dart graphite shafts and Golf Pride Z grips
Specs: Forged 1020 stainless steel body with forged 455 stainless steel face, internal urethane microspheres, and adjustable back weight
Available: Aug. 15 (pre-sale), Aug. 23 (in stores)
Who it’s for: Mid- and higher-handicap golfers who want more distance, feel, and consistency from shot to shot.
What you should know: Callaway enhanced the feel and updated the look of its game-improvement Apex irons, then used artificial intelligence to create iron faces that deliver more distance, along with spin and trajectory consistency.
The deep dive: When Callaway sold Ben Hogan Golf in 2012, it retained the naming rights to Apex, an iron family that had been synonymous with high performance, feel, and classic looks for well over a decade. The first Callaway Apex irons arrived in 2014 and were popular from the start. The standard Apex irons retained the classic looks while hiding game-improvement features, while Apex Pro and TCB irons blended feel, control, and consistency into clubs that could help amateur golfers win club championships and professionals like Jon Rahm and Xander Schauffele win majors.
Yes, Callaway released an updated Apex Pro last year, along with the Apex CB and MB, but the standard Apex’s most recent update was in 2021. Now, however, Callaway has announced the release of the Apex Ai200 and Ai300, two new Apex irons that blend popular Callaway technologies and features with Apex heritage.
Callaway has reorganized the names of the new Apex irons to make it easier to understand how they relate to each other. (David Dusek/Golfweek)
First things first: the new names. To make understanding the Apex line easier, Callaway has switched to a number system. The larger the number, the bigger and more forgiving the irons will be. Smaller numbered clubs will focus more on feel, precision, and control. Callaway hopes that even before they hit the new Apex irons, golfers will be able to easily understand how each club relates to the others in the Apex family.
The Apex Ai200 (which replaces the Apex ’21) and Ai300 (which replaces the Apex DCB) now cosmetically match the most recent Apex Pro, CB, and MB irons, even though both are hollow-bodied irons designed for mid- and higher-handicap players.
Callaway Apex Ai300 iron. (David Dusek/Golfweek)
The Ai200 and Ai300 feature a forged 1020…
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