Golf News

Why Women Should Be Excited About The New TaylorMade Kalea Gold Range

TaylorMade Kalea Gold

It’s been two years since the launch of TaylorMade’s Kalea Premier range of clubs and the company has built on the design to launch the Kalea Gold women’s line to help women of all abilities play better golf.

TaylorMade says that the most important part of the DNA of this product is that it’s designed by women, for women, representing a new and fresh way of thinking about women’s golf club design. Four distinct cohorts of female golfers were enlisted for their feedback and played a critical role in the design process.

The first was the TaylorMade Women’s Advisory Board. This group includes female golf industry professionals located across Europe that represent specific niches like teaching, club fitting, and even women’s golf travel. Together, these women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like.

(Image credit: TaylorMade)

The second group was the TaylorMade Women’s Golf and Social Club. Consisting of TaylorMade employees, these women were able to provide real-time, organic feedback on everything from colours incorporated into the design to the grips on each club. Women’s data-driven/perception test panels and online reviews from Kalea Premier were the final two cohorts that helped guide the vision of what Kalea Gold would ultimately become.

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