On Friday, Greg Norman celebrated three years as the CEO of LIV Golf, and to mark the milestone, he has posted a message on Instagram where he has highlighted some of the key achievements since the circuit began.
The arrival of LIV Golf was met with immediate hostility from various quarters including the PGA Tour, and Norman began by alluding to that pushback, beginning: “Today I celebrate 3 incredible years as CEO and Commissioner of our LIV Golf League.
We have come so far in such a short time period, managing all sorts of hostile headwinds, hurdles and untruths that I marvel at what we have accomplished to date.”
He then reeled off a lengthy list of LIV Golf achievements. He continued: “Players are now earning more money today than ever before. Players’ families, fans and caddies are now a priority. Players Health & Wellness is now in the best place ever in professional golf history. Additional player pathways for them to compete.”
Norman also claimed that LIV Golf has brought about significant change to the top of the men’s game as a whole.
He added: “We brought exciting new energy and entertainment to a tired, monotonous sport culture with innovation and production leading the way. Golf is now looked upon as an asset class with Private Equity now all in. Golf has now opened up new untapped global markets.
“As you know, I have fought vigorously and publicly for global golf, player rights, caddies, for the fans and the stakeholders for the last 30+ years. Today on my 3rd anniversary, I could not be prouder for finally achieving my lifelong vision.”
The Australian also thanked the team around him, and gave a special mention to his boss, Saudi Public Investment Fund (PIF) governor Yasir Al-Rumayyan, writing: “I want to thank him for HIS vision, his genius in identifying virgin space, his patience, his support, and for knowing the franchise model works!”
Greg Norman has praised PIF governor Yasir Al-Rumayyan for his contribution to LIV Golf
(Image credit: Getty Images)
Since its inception, there have been questions over whether LIV Golf would be sustainable. For example, court documents revealed LIV Golf generated “virtually zero” revenue in its first year.
Then, after the announcement that the PGA Tour and the PIF had begun talks on finding a way for…
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