“There are four types of men in the world: lovers, opportunists, lookers-on and imbeciles,” wrote the 19th-century French philosopher Hippolyte Taine. “The happiest are the imbeciles.” All are well represented in the chaos prevailing in men’s professional golf.
The imbeciles — usually more irate than happy — can be found in the drool-speckled ranks of LIV Golf’s social media trolls, but not exclusively. How else to explain a decision to hold the most recent meeting between the PGA Tour and the Saudi Arabian Public Investment Fund in New York City on September 11? PIF governor Yasir Al-Rumayyan wasn’t present, and so didn’t face the fraught question of whether to attend the 9/11 memorial ceremony that his government contributed so much to bringing about.
What of the lovers, opportunists and lookers-on?
The latter is the largest group, the PGA Tour’s journeymen, veterans and staff who aren’t deemed important enough to be updated on matters that will greatly impact their working lives. (There’s arguably a subcategory of lookers-away, former fans who are disengaging from golf, due at least in part to the division and diluted product.) Opportunists, meanwhile, are laboring to exhaustion.
Strategic Sports Group has been opportunistic — not in the pejorative sense — by investing $1.5 billion in a sport that is under-leveraged. The Saudis too, by identifying what makes golf penetrable for sportswashing: players who don’t have contracts but do have a delusional notion of their market worth. The DP World Tour can also be included. It benefitted from a lucrative alliance when the PGA Tour needed to scope the rising Saudi tide, and now does little to quash speculation that it might be an alternative for the PIF if a deal isn’t reached with the Americans. And of course, Greg Norman, who finally roped a dope willing to finance his grievances, and whose insistence that LIV is thriving has as much credibility as tales of canine suppers in Springfield, Ohio.
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But none have been more opportunistic than PGA Tour golfers. They’ve secured previously unimaginable pay for working in an underperforming product, grabbed control in a governance shakeup amid the aftershocks of the Framework Agreement, and are playing power games by creating their own marketing events, safe in the knowledge that the Tour lacks the…
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