MAYNARD, Mass. — Will Fowler is wearing many hats these days.
And a few golf shirts, too.
Not only is Fowler a high school senior, captain of the Maynard golf team and locker room assistant at Nashawtuc Country Club, but the 17-year-old is also a business entrepreneur.
Last fall, Fowler decided to start a golf clothing company with his older brother, Ian, that aims to provide a polo that combines fit, feel and design, all while being sold at an affordable price.
And now the brand — Pure Golf Apparel — is currently in full swing.
“It’s honestly a dream come true,” Fowler said. “I think it could go big. I think we can shoot for the stars and see what happens.”
Turning golf apparel idea into a reality
When Maynard High School teacher Will Soto asked students from his intro to business class to come up with their own “fake” business ideas last September, Fowler instantly knew what he wanted to create.
A golf shirt that was fashionable but didn’t break the bank.
“I wanted to start a golf brand,” said Fowler, who also plays basketball at Maynard High. “(So I) took my phone out, texted my brother and I said ‘Hey, I like this idea, (and) I think we should run with it.’”
With his brother on board, the two took a deep dive into the basics of business. Designing, manufacturing, marketing, you name it, the pair of siblings from Maynard dug into it.
“We went down a rabbit hole,” Ian, 22, said. “We learned as much as we could about the whole business or industry.”
“They started dipping their toes, so to speak, in a golfing apparel company,” said their father, Kevin. “They learned a lot on the go.”
When it came time to decide a name for their company, the siblings ping-ponged ideas back and forth over the phone — with the mantra that no name was a bad one. Finally, the Fowlers found one that stuck.
“Just landed on ‘Pure Golf Apparel’ and we love it,” said Ian, a 2020 Maynard High grad who now coaches the JV boys’ basketball team at his alma mater.
In April, the pair of brothers went to Wedgwood Pines Country Club in Stow with their first crop of merchandise in tow.
The brothers, along with their father and family friend, modeled their company’s new “eye-catching” golf shirts ($59.99 apiece) as other friends from Maynard helped with photos, logos and their website.
“That’s my first experience modeling,” their father said.
Kevin Fowler, left, and his oldest son Ian Fowler walk Maynard Golf Course…
..
Click Here to Read the Full Original Article at Golfweek…