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LPGA sponsorship concerns heightened after Cognizant steps away

LPGA sponsorship concerns heightened after Cognizant steps away

Cognizant will no longer title sponsor the LPGA’s Founders Cup, Golfweek has confirmed. Three years ago, Cognizant announced its arrival in the golf space by partnering with both the LPGA and PGA Tour at the same time. The U.S.-based information technology services company immediately doubled the Founders Cup purse to $3 million, elevating an event that’s dedicated to honoring the legacy of the tour’s 13 founders. At the time, the Founders Cup boasted the largest purse on tour outside of the majors and the season-ending CME Group Tour Championship.

“We are very appreciative of our partnership with Cognizant and the support they gave to our athletes for the past three years,” the LPGA released in a statement to Golfweek. “We look forward to providing more information on the 2025 Founders Cup as well as additional exciting news about the 2025 LPGA Tour season, including new events and record-breaking purses, during the CME Group Tour Championship.”

With the tour celebrating 75 years next season, there’s no doubt the Founders Cup will have a place on the LPGA schedule next year. Golfweek has learned that one possibility is to move it from New Jersey to Florida, where the LPGA’s Drive On event was held in Bradenton last January. Nelly Korda’s hometown triumph came in a riveting playoff against Lydia Ko at Bradenton Country Club. The LPGA backed that event financially and could potentially do the same for the Founders Cup until a new sponsor is found.

More: How Nelly Korda’s streak of five consecutive LPGA wins ranks in the history of golf

If that’s the case, the Founders Cup purse of $3 million would likely decrease as the Drive On event was $1.75 million. Rose Zhang won this year’s Founders Cup and earned a check of $450,000.

From left to right, LPGA Pioneer Barbara Romack, founders Marilynn Smith, Shirley Spork, Louise Suggs, during the first round of the RR Donnelley Founders Cup.

Cognizant began its journey with the PGA Tour as a Global Partner for the Presidents Cup through 2026. The company now also title sponsors the PGA Tour’s Cognizant Classic (formerly the Honda Classic) at PGA National.

“While Cognizant’s sponsorship of the LPGA’s Founders Cup has expired, our commitment to dovetail global brand awareness campaigns with a strong voice in promoting diversity and inclusion through world-class sporting events and leagues remains unchanged,” Cognizant told Golfweek in a statement.

“We kicked off our partnership…

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