Tiger Woods’ Sun Day Red brand has released a new trailer on social media teasing its first pair of golf shoes for later this year.
In a 17-second clip shared by Sun Day Red, the silhouette of a golf shoe appears on a red background via a few different angles before the white rubber-spike sole comes into view alongside the Sun Day Red logo.
Towards the end of the clip, which was captioned: “In order to build the most high-performance classic golf shoe, you have to start from the ground up,” a possible release date appears – 12.04.24.
Wednesday, December 4 is in the build-up to the Hero World Challenge, which suggests Woods may still harbor hopes of playing in less than three months after undergoing his sixth back surgery.
A leading specialist told Golf Monthly recently that this target would be just inside the recommended period for a full recovery in normal circumstances, but the 15-time Major champion may well be on track to tee it up in the exclusive 20-man field in The Bahamas.
If Woods is unable to play that week, it is likely he will still assume his hosting responsibilities at Albany Golf Course wearing his newly-launched shoes ahead of potentially playing alongside his son Charlie in the PNC Championship a couple of weeks later.
Taking place at Ritz-Carlton Golf Club, the PNC Championship is only a two-day tournament where Woods would be allowed to use a cart.
The 2023 event was the final public appearance Woods made on a golf course wearing Nike clothing, going on to announce his split with the iconic brand in January 2024.
Around a month later, the 48-year-old confirmed he was launching a new brand – in association with TaylorMade – called Sun Day Red.
Since its inception, the company has offered a variety of clothes for men and women as well as a handful of different accessories including hats, gloves, golf-ball markers, towels, and umbrellas.
A close-up of Tiger Woods’ Sun Day Red shoes
(Image credit: Getty Images)
With Sun Day Red having been an online retailer only for the first several months of its existence, the first in-person pop-up store opened up at Pebble Beach in early-October.
Woods has been wearing a Sun Day Red shoe all year, but it is not known whether they are at all similar to the ones which will shortly be available for purchase or whether the…
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