A couple of weeks ago, I met a friend for lunch after playing 9 holes. I was wearing a fitted white collared shirt, a hot pink skirt and the same pink and white spikeless shoes I golfed in.
“Your outfit is making me want to golf again,” she said. A former college golfer, my friend had golfed most of her life, but had taken a break over the past several years. Lately, she’s been itching to start playing again. Shopping for new golf clothes was helping her motivation to get back out there, and the concept of wearing those same clothes after the round – apparently was something to celebrate.
Knit sweater vests, bulky bottoms, shirts marketed for women that were clearly copies of the men’s style, outdated colors and patterns: For years, these were the standard options for female golfers. When I talk to women who have golfed for decades, they literally cringe over the memories of themselves in golf clothes. It’s not exactly a set up to build confidence in young girls trying a new activity.
Golf apparel brand consultant Christina Parsells started golfing in middle school and continued to play at Georgetown University in Washington, D.C. She jokes, “I have PTSD from Bermuda shorts, ill-fitting, large bottoms that went below the knees and oversized tops that I had to get tailored to fit.
These stories put into perspective how far women’s golf fashion has come. I started golfing regularly about a year and a half ago and I’ve had no trouble finding fun patterns and flattering styles, athletic and comfortable materials, skirts and pants that are practical for golfing and appropriate for keeping on after the round.
I can walk into most retail stores and more times than not, find something acceptable to wear on a golf course.
Flattering Clothing Encourages On-Course Confidence
As more women take up golf – the pandemic brought out hundreds of thousands of new female golfers – the demand for more clothing options is naturally increasing. Women want more than the tiny retail space previously allocated for our oversized skorts.
“What I’ve noticed the most, is women want options that they can also wear off the golf course,” said Parsells, who has surveyed thousands of women about their golf fashion choices.
This was the motivation behind California-based Pirdie,…
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