PGA Tour pro Michael Kim has called for the US circuit’s bosses to “wake up” and produce more with golf-content creators on YouTube in order to engage with the sport’s younger audience.
The past few years has witnessed a significant boom in the world of golf on social media – and YouTube in particular – with the likes of Bryson DeChambeau, Good Good Golf, and Grant Horvat among multiple groups or personalities thriving as young fans latch on to their thoroughly entertaining content.
Earlier this week, Horvat announced he was publishing a video with 15-time Major champion, Tiger Woods, set to be released on Tuesday and expected to garner millions of views within the first 48 hours.
DeChambeau’s video with US President Donald Trump brought in around six million views inside two days last summer (it now stands at almost 13 million views) while a recent 18-hole match between Xander Schauffele and the Bob Does Sports crew secured almost half-a-million views inside 24 hours.
For context against TV, 2.7 million people tuned in to watch Scottie Scheffler bring home the Tour Championship at East Lake back in August. Those numbers were down on the year before by roughly 13% – a trend that was all but a constant throughout 2024, even at Majors.
Pgatour needs to wake up and lean way more into creative content on YouTube. That’s how the younger generation are watching golf and other sports. https://t.co/Ic3kMSHav6January 6, 2025
As a result, PGA Tour pro Kim believes more must be done by Jay Monahan and co. to ensure a generation of fans who are largely consuming media on phones and tablets are catered for.
Sharing Horvat’s post on X which revealed the content creator’s video with Woods was to drop at midday (ET) on Tuesday, January 7, Kim said: “PGA Tour needs to wake up and lean way more into creative content on YouTube. That’s how the younger generation are watching golf and other sports.”
Kim’s opinion resulted in plenty of reaction online, with the overwhelming majority of respondents agreeing with the 2018 John Deere Classic champion.
One fan replied to suggest that the PGA Tour’s TV broadcasts might even benefit from bringing YouTubers into the booth during tournament days, but Kim pointed out that just because they are perfectly entertaining in a video, that doesn’t…
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