The PGA Show provides the perfect opportunity for brands and innovators to showcase their products to the world. This year’s show covered a colossal 1.1 million square feet at the Orange County Convention Center in Orlando, Florida. With almost 400 exhibitors and attended by golf industry professionals from 94 countries and 50 US states, it was the largest PGA Show in 15 years. While it’s nigh on impossible to soak in every apparel or shoe brand, the latest technology, equipment or accessories, here are 7 things that caught my attention.
PuttBuddies
PuttBuddies create unique and fun divot tools and ball markers from favorite shots, movies and sports such as The Simpsons, Barbie (which caught my eye, even though I wasn’t crazy about the film!), Evil Doctor, South Park to name but a few. It was the company’s second year exhibiting at the show and they were thrilled to win Best Marketing award and add to their Most Innovative Concept award won in 2024.
(Image credit: GolfBuddies)
Midspring
Like many new female-led golf apparel brands, Midspring is the creation of childhood friends, Shannon Arniel and Meredith Carmody, who were fed up with the lack of clothing options that reflected their personal styles and could be worn on the course and beyond. The collection is not huge, but less is more in this case and each piece in the colorways Birdies in Blue and Under Par in Pink are interchangeable. Midspring is all about elevating golf’s dress code and this brand is certainly doing that.
(Image credit: Midspring)
Heathlander
Debuting at the show, Heathlander offers unisex golf shoes and knitwear. Co-founder Teddy Lynn explained how he grew up playing heathland courses in the UK before moving to the US, so the name and design elements of the shoe, such as the pink outsole (the color of heather), is a nod to his love of this type of golf course. Without reviewing, I cannot comment on their performance as one of the best women’s golf shoes, but these traditionally styled shoes are striking in bright white with a splash of green and there’s a choice of five colours that highlight the sole.
(Image credit: Heathlander)
Sierra Madre
Sierra Madre is another new women’s apparel brand that’s designing functional yet edgy clothes that even non-golfers will want to wear. At a chance meeting, Texans Bonny Riddle and Michelle Anderson shared their vision of “an industry begging for disruption” and this led to reality. The collection is targeted at the young female…
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