Former Major winner and European Solheim Cup Captain Suzann Pettersen describes herself as “someone who likes to stir the pot” and that’s exactly what she has done with VOXA in partnership with a new athlete-first talent agency that breaks with traditional player management.
Talking exclusively to Golf Monthly ahead of VOXA’s launch, she also shared her thoughts on some of the current issues surrounding the women’s game.
Pettersen admits that the two rounds she played in Riyadh last week, coinciding with LIV Golf’s season opener, is likely more golf than she played throughout all of 2024. She now finds herself in the role of a fan rather than a competitor and from this perspective, she fully supports the LPGA’s new crackdown on slow play.
“Now that I watch a lot of golf on TV, something needs to happen. The LPGA’s new policy might seem brutal, but if there are no real consequences, players won’t adjust. I don’t know any player that loves being on the course for five and a half hours, it’s in everyone’s best interest to speed up play.”
Pettersen also believes the storytelling around women’s golf needs to be amplified. “If people really get into it, they’ll fall in love with it even more. The moment is now, you’ve seen it in other sports like tennis, basketball and football, but it has to be a collective effort. Every voice counts and VOXA is super happy to be part of the storytelling impact.
“You can’t have just one individual running away with it, because that won’t create lasting impact. Golf is a very traditional sport, but we’ve seen change on the men’s side, good and bad, and sometimes shaking things up is a good thing. That’s where I love to come in and add a little flavour and spice.”
Carlota Ciganda is one of five players that has signed with VOXA
(Image credit: Getty Images)
VOXA has already signed five LPGA players including Ruoning Yin, Carlota Ciganda, Gaby Lopez, Shannon Tan, and Ashley Lau, but what sets it apart from traditional management agencies is its commitment to building a very close-knit family.
“With a global presence, we’ll support each player’s unique needs, but at the same time, we’re creating a team environment where they feel part of something bigger,” Pettersen explains. “It also has to…
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