8AM Golf sells GolfLogix to Revelyst

8AM Golf has sold golf GPS app GolfLogix to Revelyst, Inc., the parent company of Foresight Sports and Bushnell Golf.

8AM Golf is a holding company overseeing multiple golf businesses, including GOLF Magazine; Nicklaus Companies; T-Squared Social, a partnership with Tiger Woods and Justin Timberlake; and 3’s, a hospitality and par-3 course venture.

GolfLogix was founded in 1999 and was the first company to bring handheld GPS technology to the golf industry. It was acquired by 8AM Golf in 2014 and since that time it has grown to be one of the most downloaded golf apps, with about 7 million downloads. GolfLogix’s database contains more than 40,000 courses worldwide and its software manages online scorekeeping and stat tracking that can be shared with other golfers in the spirit of friendly competition.

Revelyst operates its Precision Sports Technology Platform with the aforementioned Foresight Sports and Bushnell Golf as well as PinSeeker. The addition of GolfLogix further builds out its capabilities and expands its product ecosystem.

Howard Milstein, founder and chairman of 8AM Golf, said that he created 8AM Golf to provide a platform that allows high-quality, golf-related companies to grow and prosper.

“Our goal is to nurture brands that help enhance both the game and the golfing life,” he said. “We have been proud to shepherd Golflogix as it has strengthened its role as a leader in golf-related GPS technology. 8AM Golf is about creating opportunities, and we believe this transaction will foster further opportunity for GolfLogix and its groundbreaking technology.”

Hoyt McGarity, CEO and president of 8AM Golf, said that GolfLogix has been a valuable member of the 8AM Golf family since 2014.

“Our investment in technology, coverage and reach has helped propel our app to the leadership position it holds today,” McGarity said. “8AM Golf is an innovative and constantly evolving company, and we pride ourselves on maximizing the value of each of the companies in our portfolio. This latest deal fits in perfectly with our mission.”