Brian Rolapp, the PGA Tour’s new CEO, has one main focus of improving the tour in any way possible.
It’s something that came through very clear in his media address ahead of this week’s Tour Championship. Whatever way he can make the PGA Tour better for its fans, players and partners, he will pursue aggressively.
He used the word ‘aggressive’ or ‘aggressively’ six times in his press conference as to how he wanted to go about making the PGA Tour the best it possible can be, and it sounds like no idea if off the table.
A new ‘Future Competition Committee’ has been formed with the goal of creating “the best professional golf competitive model in the world for the benefit of PGA Tour fans, players and their partners.”
The committee will be chaired by Tiger Woods and is made up of PGA Tour players Patrick Cantlay, Adam Scott, Camilo Villegas, Maverick McNealy and Keith Mitchell, as well as chairman of the PGA Tour board, Joe Gorder, John Henry, principal of Fenway Sports Group and PGA Tour Enterprise board member, and Theo Epstein, a senior advisor to Fenway Sports Group.
“It is aimed at a holistic relook of how we compete on the Tour,” Rolapp, a former NFL executive, said of his new committee.
“That is inclusive of regular season, postseason and off-season. We’re going to focus on the evolution of our competitive model and the corresponding media products and sponsorship elements and model of the entire sport.
“The goal is not incremental change. The goal is significant change.”
Rolapp is five weeks into the job and his address will certainly excite golf fans as it sounds like the PGA Tour is going to improve. But how?
“I’m interested in exploring whatever strengthens the PGA Tour,” he said.
So, what would strengthen the PGA Tour? Here’s some ideas…
Reunite the game
(Image credit: Getty Images)
A simple way to strengthen and improve the PGA Tour would be to bring back some of the game’s biggest stars like Bryson DeChambeau, Jon Rahm, Brooks Koepka, Cameron Smith, Joaquin Niemann and a handful of other LIV Golfers.
DeChambeau’s stock has increased massively since he left the PGA Tour three years ago. SSG, which has invested $1.5bn into the tour, and Rolapp surely know that he can help to increase viewership and competition on the circuit, so getting him back should…
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