It’s been two years since the launch of TaylorMade’s Kalea Premier range of clubs and the company has built on the design to launch the Kalea Gold women’s line to help women of all abilities play better golf.
TaylorMade says that the most important part of the DNA of this product is that it’s designed by women, for women, representing a new and fresh way of thinking about women’s golf club design. Four distinct cohorts of female golfers were enlisted for their feedback and played a critical role in the design process.
The first was the TaylorMade Women’s Advisory Board. This group includes female golf industry professionals located across Europe that represent specific niches like teaching, club fitting, and even women’s golf travel. Together, these women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like.
(Image credit: TaylorMade)
The second group was the TaylorMade Women’s Golf and Social Club. Consisting of TaylorMade employees, these women were able to provide real-time, organic feedback on everything from colours incorporated into the design to the grips on each club. Women’s data-driven/perception test panels and online reviews from Kalea Premier were the final two cohorts that helped guide the vision of what Kalea Gold would ultimately become.
In analysing feedback from these groups of women, TaylorMade engineers and product creation teams found that two main priorities rose to the top in creating Kalea Gold: cosmetics and performance. Cosmetically, women overwhelmingly advocated for a departure from the soft, pastel colours that are often found in the best women’s golf clubs. Instead, they preferred elegant colours like white, blue and gold that are found in Kalea Gold.
Designed For More Speed And More Distance
To create one of the best drivers for women, the Kalea Gold utilises a Carbonwood construction throughout the clubhead, just like we see on the Qi10 driver. This allows for mass to be strategically placed within the head to increase energy transfer, optimise launch and maximise distance, all while providing the utmost forgiveness and stability. Mass optimisation also allows for the addition of a 2° loft sleeve and a TSS weight for precision tuning, something the best TaylorMade drivers offer.
TaylorMade Kalea Gold driver
(Image credit: TaylorMade)
Optimised Performance
Kalea Gold fairway woods feature a wrapped carbon crown with an elegant look that provides a…
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