Why The New Odyssey Square 2 Square Range Is About To Seriously Disrupt The Putter Market

Just a year on from the launch of the Ai-One putter range, Odyssey has released what could be its most impressive display of innovation and technology to date. The new Square 2 Square lineup promises to build on what the Ai-One range brought to the table and then some thanks to a clever new design.

While L.A.B. Golf has certainly captured the attention of golfers recently thanks to its ground-breaking DF3 and Mezz.1 Max putters with lie angle balance technology, Odyssey could argue it was the pioneer of this concept when the brand’s toe up putters were released back in 2016. While some golfers were convinced by the design back then, the putters were unfortunately somewhat of an eye sore and golfers struggled to buy into the idea as a result. The new Square 2 Square lineup will still look a little outlandish to some, but some big improvements to the design should certainly get golfers intrigued.

The real kicker here, and the reason these putters could seriously disrupt the putter market, is that the Square 2 Square putter range is coming to retail at just $299/£289. We’re talking around $170 less than a stock L.A.B. Golf putter, considerably more when you start adding customization and around $150 less than the PXG Allan putter – the two current competitors with similar lie angle balance and zero torque designs respectively.

While you could argue all of these putters have gone about trying to achieve the same result in slightly different ways and the head designs do differ, ultimately price does play a big role in a golfer’s decision to purchase a product and when Odyssey is offering what it claims to be a very similar product with far better visuals at a far cheaper price, it certainly makes for a compelling proposition.

The Models

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