Golf has to do a better job of listening to brands like Malbon if it wants to take action on those three little words which have become so prevalent over the past few years – ‘grow the game.’
If the general consensus is to be believed, the sport is expanding at an encouraging pace as more people recognise the social and physiological benefits of picking up a club. However, the conversion rate from people who have never engaged with golf to holding even a moderate interest remains inefficient due to at least a couple of key issues.
While comments around the stereotypical demographic seem to be fading somewhat, resistance over what someone can or cannot wear at the driving range or the golf course remain a thorn in the side of those open-minded enough to see the clothes on someone’s back has little to no relation over their ability to play or – most importantly – enjoy the sport.
That’s where Malbon have come to the fore, especially since Jason Day – one of the lifestyle brand’s key ambassadors alongside Charley Hull – was not-so-subtly criticized for his gear at The Masters in 2024, even being told to remove his vest on day two.
While many people were shocked at Malbon’s diversion from more traditional designs and colors at first, the eventual realization was that maybe the brand’s gear wasn’t worth all the negative commotion it initially caused.
Stephen Malbon – a co-founder alongside his wife, Erica – is adamant the way a player dresses is not going to have any effect on their ability whatsoever. He says ‘if you want to play golf and you’re wearing clothes that are comfortable – tee it up! You might even be a role model for someone else…’
Speaking exclusively to Golf Monthly, Malbon explained: “You don’t have to dress like you’re a tour player if you’re not one. Yes, you have to wear a polo and tuck your shirt in and wear a belt. Got it. Other than that, wear whatever the hell you want, be comfortable.
“Golf is not the same as long distance cycling or whatever. If you’re going to ride a bike for five hours, you probably should wear an outfit that is built for bike riding. If you’re just gonna go play nine holes with your wife after work, wear whatever you want.
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