Golf News

Why Golf Must Do A Better Job Of Listening To Brands Like Malbon

Jason Day takes off his glove

Golf has to do a better job of listening to brands like Malbon if it wants to take action on those three little words which have become so prevalent over the past few years – ‘grow the game.’

If the general consensus is to be believed, the sport is expanding at an encouraging pace as more people recognise the social and physiological benefits of picking up a club. However, the conversion rate from people who have never engaged with golf to holding even a moderate interest remains inefficient due to at least a couple of key issues.

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