Following the success of its initial PGA Tour Creator Classic at the Tour Championship in August, the PGA Tour is leaning into working with YouTube content creators and influencers. On Friday, the Tour announced the PGA Tour Creator Council, which will consist of up to 10 top creators in the golf space. The Council is initially made up of the following creators (listed in alphabetical order):
- Bob Does Sports
- Bryan Bros Golf
- Erik Anders Lang
- Foreplay/Barstool Sports
- No Laying Up
- Paige Spiranac
- Roger Steele
- Tisha Alyn
- Two more to be announced at a later time
“The Creator Council is about the Tour evolving,” said Andy Weitz, the PGA Tour’s chief marketing & communications officer/investor relations. “It’s clear that there is a new fan base, a next generation of fans that want to consume content and learn about golf in general through different channels in different ways. It just makes sense to connect from those who are doing it well, who are maybe doing it best and learn from them what we can do better and what we can do together.”
The Creator Classic, which saw 16 creators play the back nine of East Lake Golf Club the day before the first round of the Tour Championship, proved to be the tipping point of an increased push by the Tour to integrate the industry’s top content creators into the professional game. The event aired live on Golf Channel, ESPN+, Peacock and YouTube. The YouTube video has amassed 2.5 million views, with another 2.8 million views across the 16 content creators’ individual YouTube videos of the event.
Weitz, Norb Gambuzza, executive vice president of media and marketing and communications representatives will represent the Tour. The goal is for the Creator Council to speak on a monthly basis and meet at least three times a year in person – likely at Tour events – which could potentially be opportunities to hold additional iterations of the Creator Classic, and discuss a variety of different topics and share best practices. Initially, the focus will be on collaborative content development and fan engagement, but other topics on the table include PGA Tour media regulations and PGA Tour event/broadcast enhancements.
Robby Berger of Bob Does Sports, caddies for Nick “Fat Perez” Stubbe during the 2024 Creator Classic prior to the TOUR Championship at East Lake Golf Club on August 28, 2024 in Atlanta, Georgia. (Photo by Mike Mulholland/Getty Images)
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