Throughout my years in the industry, I’ve been baffled by the number of irritations in the game. These frustrations come in many forms, yet most have simple fixes and can easily be avoided. Here are the 7 most common complaints I hear from female golfers.
Where Is Women’s Golf Gear?
The number one groan is that the pro shop doesn’t stock women’s clothing. I want to point out that I do have some sympathy for the pros. Women often wait with bated breath for the sale rail to appear, without previously purchasing anything at full price. Understandably, this leaves the professionals scared to take a leap of faith to order in more stock next time.
It’s fair to say that pros often play it too safe with the choice of colours and styles and a lack of dynamic designs means that women are less likely to splash out. Retail at clubs needs to shift and it’s not just the pros that need to change their attitude. Creating events where women spend because it’s a special occasion works, or asking women what they want. Loyalty begins with generous care for the customer. Try it, you may be surprised!
Maintenance Moans
Weekly greenkeeping maintenance often falls on a traditional ladies’ day, for example Tuesday. Of course, seasonal maintenance must happen and yes, Tuesday is likely to be a quieter day, but I’d love to see a rotation of days so it’s fair for all. Or, perhaps with enough warning, women who usually play on that day, can arrange an away-day, or even move their usual game or competition to another day of the week. No warning is the problem. Working together to find a solution would be ideal and communication is vital.
(Image credit: Howard Boylan)
Forward Tee Afterthought
Not only are forward tees often totally inappropriately positioned, but so often they’re uneven with markers aiming into the bushes! We know that not only are forward tees misplaced, they’re often too far back, according to research by Fiona Womack and Sharon Eales.
When you next meet a female golfer in the car park and ask how her round was, if you have your head bitten off, remember that she’s possibly just spent the round whacking her longest club to get to the longest holes three or four times, then having to get up and down to get 2 points. When you’re a shorter hitter this game is exhausting, everyone gets cranky when they’re tired!
Toilet Break
The lack of toilets on a golf course is still a major concern for female golfers. It’s not the lack of bushes and…
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