In the evolving landscape of golf, where tradition meets modern media, one name stands out in Scandinavia. Ellie Skoog, known to her thousands of followers as @puttingwithellie. From picking up a club at age four to becoming the biggest golf content creator in the Nordic region, Ellie’s journey is a testament to passion, perseverance, and a refreshingly authentic approach to the game.
Beyond Par: Watch the full interview with content creator Ellie Skoog
Her story is not one of a lifelong ambition to be a professional golfer. In fact, despite growing up surrounded by the game, her father a PGA professional and her coach, Ellie admits, “I never really think that I did want to be a professional golfer. In the back of my head I felt like I should want to be because everyone around me kind of wanted to.” This sentiment, coupled with a tough experience during the latter part of her college golf career in the US, led her to step away from the sport entirely. “I just put my clubs to the side, and I didn’t play for almost a year and a half or two years,” she reveals.
Instead, a job in online sales came calling, but Ellie quickly realised it wasn’t for her. It was during the COVID-19 pandemic that the entrepreneurial spark, always bubbling under the surface, ignited. Alongside her boyfriend, she took a leap of faith, quitting their jobs to go “all in on starting to make golf content.”
Initially, she resumed playing golf and explored a professional career, balancing practice and tournament preparation with content creation. However, by 2022, full-time content creation became her sole focus. Her distinctive Instagram handle @puttingwithellie, acknowledges her strength in putting and a unique identity. While some may mistakenly assume her content is exclusively focused on putting, this is a minor trade-off for a memorable brand.
Ellie Skoog and her caddie Ellie Skoog during the Pro-Am prior to the BMW PGA Championship 2024
(Image credit: Getty Images)
Ellie’s rise to become Scandinavia’s leading golf content creator wasn’t accidental. It was born from a desire to showcase the fun side of golf and to connect with an audience hungry for relatable content.
Her trick shots, in particular, have captivated many. The famous Azalea putt, for example, which saw her sink a ball around multiple Masters’-themed cups, wasn’t about endless takes but meticulous planning. “It was more the preparation for that one, to be honest,” she explains, detailing the process of…
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