It isn’t every day that a titan of industry decides to pivot into the hyper-competitive world of golf equipment. When that titan is McLaren, a name synonymous with Formula 1 dominance and automotive perfection, the anticipation is electric.
Having a new entry into the manufacturing stable with the sheer technical expertise and R&D resources that McLaren possesses is, frankly, one of the most exciting developments in the industry for years. Its stated ambition is to bring the “exacting standards” of its racing teams to the fairway.
However, without wanting to start the review too negatively, I must admit to being marginally disappointed when I opened the box with the brand’s big launch as a whole.
(Image credit: Future)
Perhaps it was my own doing, but I had built up an appetite and expectation for a comprehensive, through-the-bag product lineup, whereas, in reality, we have a partially complete iron offering.
While we have the Series 1 and Series 3, the Series 2 is notably absent from the initial release, and furthermore, Series 1 won’t even be available for testing for another month. So, after all the excitement and anticipation, for all intents and purposes, the big launch currently boils down to just one model: the Series 3.
(Image credit: Future)
For those wondering where they can view and possibly test McLaren product as and when it becomes available, you won’t find these sitting in the racks of your local big-box store or pro shop. McLaren is opting for a Direct-to-Consumer (DTC) model through its website or via a very select group of specialist fitting accounts. It’s an exclusive approach that fits the brand.
Despite the undeniably high build quality, the Series 3 is visually far too busy for me. From an ‘in the bag’ perspective, the combination of a multitude of different materials and textures – while technically impressive – lacks the understated premium impression one expects at this price point.
Bearing in mind, we are talking about a £360 ($375) per iron asking price here. I’m not sure the look is helped by the unfortunately striking resemblance to the (it is fair to say) budget brand Benross. While – short of re-designing their…
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