Lee Westwood says he thinks LIV Golf will go from strength to strength, partly because it offers more certainty to sponsors than the PGA Tour and DP World Tour.
The 49-year-old made the comments in the latest issue of Bunkered (opens in new tab), where he said LIV Golf’s streamlined fields are a big selling point for businesses prepared to sponsor tournaments. He said: “I see the determination in everybody’s who’s involved, and I think it’s going to go from strength to strength. People are getting so defensive because they’re worried because they know it’s a good product because they know LIV can guarantee sponsors these 48 players on these weeks of the year. Nobody else can do that. The PGA Tour and DP World Tour can’t.”
Video: What Is LIV Golf?
“A sponsor might pitch up, put in $12million and say, ‘Great, so Rory [McIlroy] will obviously be playing then’ and they’ll be told, ‘Oh no, Rory can’t play. You’ll have to pay him appearance money to be guaranteed him turning up.’ That’s not what a sponsor wants to hear when they’ve just poured $12million into an event, is it? Whereas with LIV, it’s all cut and dried. There’s certainty and that’s worrying for all of these other tours.”
The PGA Tour has made unprecedented changes to combat the LIV Golf threat, with several tournaments given elevated status. Part of the agreement is that the top players are obliged to play in most of those higher-profile tournaments – a decision that should go some way towards resolving the issue facing the PGA Tour described by Westwood.
However, LIV Golf has a far smaller pool of players than rival tours. That means that the big-name players – barring issues like injuries – are almost certain to be among the 48-player fields for its events. Westwood also thinks that is why it has been received so negatively by the PGA Tour and DP World Tour. He said: “Let’s face it, LIV’s very different. I think that’s why there’s such a negative approach to it from the other tours. It gives things that they can’t give and they realise that and it’s threatening to their product.“
Another player with the Greg Norman-fronted organisation, Anirban Lahiri, has said LIV Golf players feel ostracised. However, Westwood thinks the hostility has helped the bonding process of those involved with it. He said: “I think the animosity has brought all the players and caddies and all of the LIV team together. It’s kind of us against them,…
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