A few drivers have been critical over the last few years how some parts of the Formula 1: Drive to Survive series were edited to fit a narrative. To keep that from happening with the golf series, Mumm leaned in on one word: Trust.
“It was about building that trust. Any time you’re doing a documentary, the show is about access,” explained Mumm. “You’ve got to have your sources trust you and forget the cameras are there. The show starts when they forget that the cameras are rolling and they just start being themselves. That’s a process that takes time.
“It’s like everything, you just tell people you’re gonna show up, you show up on time, and leave when you say you’re gonna leave, and you just start to become part of the fabric of that community out there on Tour.
“The goal is just get the camera to disappear, fade away. We didn’t show up with giant movie cameras and 15 lighting packages and a huge sound truck. We tried to keep it super small and intimate,” he continued. “We never produced the scene. It’s never like, ‘Hey, let’s go for a run on the beach at sunrise.’ It’s like, ‘You’re gonna have dinner with your friends? We’ll just come, put some mics on you and 30 minutes later you forget you’re wearing them and we’re over on the other side of the room shoot with a long lens.’
“What I said to all the players and their agents was the guys that really lean in, they’re the ones who are gonna get the most out of it. That really held true,” he said. “The guys that committed to it, whether they were comfortable or not, just leaning in and saying, ‘Okay, we’re just going to open ourselves up,’ they’re the ones that really, I think, are gonna get the most out of this.”
Vox Media’s Chad Mumm speaks during Michelob Ultra & Netflix “Full Swing” Premiere & Super Bowl After Party on February 11, 2023 in Phoenix, Arizona. (Photo by Daniel Boczarski/Getty Images for Michelob ULTRA)
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