Greg Norman’s LIV Golf exit doesn’t prove its demise
Optics matter in business, and even moreso in our current polarized moment when believing is seeing…
LIV Golf to hire new Scott O’Neil as CEO, according to reports
With Greg Norman’s turbulent reign as the CEO of LIV Golf in the rearview mirror, a new report…
Latest on LIV Golf after reports of Greg Norman possibly out as CEO
LIV Golf is Greg Norman’s baby and brainchild. Something the Hall of Fame golfer started plotting…
LIV Golf looking for new CEO to replace Greg Norman
Greg Norman’s tenure as the CEO of LIV Golf has been a tumultuous one as the 20-time PGA Tour…
PGA Tour, LIV Golf deal getting closer. What’s next?
“There are four types of men in the world: lovers, opportunists, lookers-on and imbeciles,”…
LIV Golf going international for first four events of 2025 schedule
Late Tuesday night, LIV Golf announced its first four events of the 2025 season, which will be the…
LIV Golf’s financial advantage might be slipping. Then what?
The pithy ‘3 R’s’ rubric has been used to summarize fundamentals in many areas, from the New…
Who runs pro golf? With Seth Waugh out, we look at the leaders of each of golf's governing bodies
It’s been a tumultuous few years in professional golf, from the conception of the failed…
Greg Norman, Bryson DeChambeau lift U.S. Open trophy
For the second time in his career, LIV Golf’s Bryson DeChambeau captured the U.S. Open title last…