The joy of it – Golf Inc Magazine

Last week my wife and I attended a jazz concert. The group: our favorite! We had a wonderful time in what was only our second concert since March 2020, the start of the pandemic. Two things I continue to recognize with each and every jazz concert: the musicians all work hard in putting on a great show, and they themselves truly seem to experience pure joy in the moment. They love being jazz artists. It is certainly fun for us mere mortals to watch and revel in the amazing sounds. It’s easy to get lost in the music, in the expression on their faces, and the connection with us, their audience. After each concert, I walk away with the same feeling: I found joy as a listener as they experienced joy as the providers.

Golf hospitality is about joy. It is about the event, whether a round between old buddies or the first golf experience between grandmother and granddaughter. Although it is all golf, another tee time in the system, it may just be something extraordinary in one or more of your golfer’s lives. Radar here is important. The ability to “get it”: the understanding of the value of that tee time to those people on your tee at any given moment. Having people on your team who can showcase authentic hospitality, the execution of above and beyond, can certainly up the moment for members and guests. It can be felt by your golfers. In this post, I will provide three ideas on joy for the daily menu:

Hire happy people: You create joy around a business when the people that operate the business come to work anticipating a fun, happy day. It starts with the people you bring onto the team.

Trust your people: People do their best work when they know they can bring all of themselves to the effort. Providing an open field for your people to do the job, and with personality, can help to accelerate the fun and the experience for all.

People being with people: As the day begins, when the chatter of golfers grows ever louder, it is time for leadership to move out of their offices and welcome golfers. Adding joy to the start of the experience, no matter the number of visits, can help make the whole day feel better.

I have been known to complain in the distant past that much of fun has been pulled out of the golf experience. There were many days in my work where I rarely saw staff after golfers hit the first tee. Although the team does not want to be a bother, showing care, concern and gratitude for customer loyalty is an important step in building daily success. Golf…