The DP World Tour has signed an extension to its long-term partnership with BMW which will see the car brand remain on board for another five seasons.
BMW will remain an official partner and the official car of the European circuit until the end of the 2027 season after the deal was extended.
As part of the agreement, the German brand will also remain title sponsor of the BMW International Open and BMW PGA Championship.
It marks the continuation of a partnership which first began in 1989 at the first BMW International Open in Munich. The car manufacturer then linked up with the BMW PGA Championship in 2005.
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“The BMW brand stands for luxury, innovation, and sportiness – all values that closely match our own and the tour benefits significantly from partnering with such an iconic brand and respected partner of the game of golf,” said Guy Kinnings, deputy chief executive and chief commercial officer at the DP World Tour.
“Over the last 33 years we have developed an extremely close working relationship that continues to drive strong value to BMW’s global engagement in sport. With this extended partnership, we will have ample opportunities to use the DP World Tour to showcase both their range of products and our collective leadership credentials in passion areas such as sustainability and technology innovation.
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