A new sports tech business owned in part by Tiger Woods may soon rise at the Palm Beach Gardens campus of Palm Beach State College.
The company, TMRW Sports, will build an enclosed arena where pro golfers, celebrities and top players from other sports will play a fast-moving golf game consisting of both virtual and in-person golf. TMRW Sports is creating TGL, a new high-tech golf league in partnership with the PGA Tour.
A lease agreement signed in November also will give Woods and his partners, pro golfer Rory McIlroy and former NBC sports executive Mike McCarley, use of nearly 11 acres of PBSC-owned land for up to 15 years, as well as campus parking lots during events.
But TMRW Sports will pay no rent for the land, and have free use of the parking lots.
Instead, Woods’ company will provide a range of contributions to the state college during the lease term. The lease describes these contributions, ranging from marketing PBSC to providing guest speakers, as “in-kind rent.”
PBSC President Ava Parker said the college estimates this in-kind rent to be worth more than $9 million over five years.
Among the benefits: TMRW Sports will give students exposure to careers in the sports, technology and media industries, Parker said.
“I like the fact that we’re going to bring opportunities to students who may never have thought about a career in sports, technology, media and entertainment,” Parker said. “We’re going to show them real-world experiences … that could lead to a career path.”
By 2024, a 10.67-acre PBSC field on RCA Boulevard, on the south side of the college’s Palm Beach Gardens campus, will be transformed into a multi-use facility spanning 3 acres. The 1,500-seat arena will hold up to 2,000 people total and serve as an anchor for this new type of golf competition, which could host up to 25 golf events per year, said McCarley, TMRW Sports’ chief executive.
McCarley said TMRW Sports has assembled a team of investors and advisors, including business leaders in technology, sports, media and finance, “who believe in our vision to harness technology to create progressive approaches to sports.”
These investors include pop singer Justin Timberlake, NBA superstar Stephen Curry and retired NFL quarterback Tony Romo. Professional tennis champs Serena Williams and Andy Murray also are investors.
Parker: PBSC will gain worldwide attention in deal
On Nov. 1, PBSC’s board of trustees voted to approve a five-year lease and two…