Golf fashion has developed at a steady pace over the last decade or so, it’s a competitive market and there is no sign of it slowing down.
Nowadays, many of the current crop of female pros like USA’s Nelly and Jessica Korda and Lexi Thompson and Sweden’s Madeline Sagstrom look more like supermodels than sportswomen and have added a much-needed touch of glamour to the game. Also, the influx of Asian players on the LPGA Tour has brightened up the fairways as they often express their love of colour and glitz through their outfits.
Of course, tour players want to look good and they create their own style for others to admire. For example, Nelly Korda wears J Lindeberg superbly well, she always looks clean-cut and elegant; former AIG Women’s Open champion Anna Nordqvist is renowned for wearing collarless tops, which might still be frowned upon at some golf clubs; Lexi Thompson usually keeps it simple in PUMA, wearing a plain white or dark coloured skirt, teamed with a sleeveless polo shirt, while come rain or shine, Minjee Lee is a big fan of a long-sleeve base layer.
Looking good is one thing, but whatever your standard of golf, comfort is equally important. Thanks to considerable advancements in fabric technology, the latest products provide greater freedom of movement due to extra stretch, they are soft to touch, lightweight, non-crease, and materials react to keep bodies either cool and dry in the summer or warm in winter, making them multi-functional from season to season.
Appearance and comfort aside, undoubtedly the importance of versatility is where golf fashion is at. The general trend and rise in athleisure clothing continues to extend into golf gear. By wearing a hoodie and jogging-style trousers, tour player and adidas brand ambassador Danielle Kang is a great example of how a manufacturer is not frightened to push dress-code boundaries, recognising the natural crossover between golf and other leisure activities by producing dual-purpose clothing to suit women’s current lifestyles.
For the new spring/summer season ahead, multi-brand golf clothing site GolfGarb says, “There’s more recycled fabric initiatives and whilst dresses and co-ordinated polos and skorts still reign for the summer, shorts are…
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