Golf News

Top Economist Casts Doubt On LIV Golf’s Survival Chances

Report: LIV Golf Generated ‘Virtually Zero’ Revenue In First Season

An economist who spoke to LIV Golf CEO Greg Norman at length about the venture has cast doubt on its ability to survive for longer than a couple of years.

Steve Levitt spoke to Norman on his People I (Mostly) Admire (opens in new tab) podcast, but in his summary of the conversation, he admitted he thinks the franchise model being pursued by LIV Golf is flawed.


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