WINTER HAVEN, Fla. — Jody Brothers saw a line forming outside the equipment trailer at the Epson Tour’s season-opening event in Winter Haven, Florida, and hopped inside to lend a hand. The tour’s new Chief Business and Operations Officer, a self-described golf nerd, started working at golf courses before he could legally drive and figured stripping grips would not only make life easier for everyone involved, but also give him insight into what’s best on a broader scale. An equipment trailer is only onsite a handful of times each season on the LPGA’s official qualifying tour.
“I want to identify what is the right thing to have on our tour week in and week out,” said Brothers. “Is it a trailer like that I need to find sponsors for and fund so they can be out here 22 weeks a year? Or is there an alternate opportunity to partner with a Golf Galaxy or PGA Superstore or somebody with multiple locations throughout the country where our athletes would have access?”
Brothers carried around a notebook last week at the Florida’s Natural Charity Classic, jotting down ideas and concerns as he met players for the first time. Brothers even worked as a first-tee starter, an idea/dare that came from the Player Advisory Group. That too, came naturally.
“He’s hands-on,” said veteran player and three-time Epson Tour winner Kim Kaufman. “Super easy to talk to.”
Kaufman is a member of the PAG along with four-time Epson Tour winner Daniela Iacobelli, who said she could see the enthusiasm in Brothers’ eyes when they had their first PAG Zoom call.
Brothers, 53, came to the Epson Tour from the PGA Tour, where he spent nearly 16 years, most recently serving as Vice President of Business Development.
Why the move to women’s golf? Brothers said if he interviewed with 10 people at the LPGA, at least nine of them asked that question first.
“For me, it’s not about, you know, Mollie’s job or any other job at the LPGA,” said Brothers. “This is the job I wanted, and for me, it’s legacy.”
Brotheres was referring, of course, to LPGA commissioner Mollie Marcoux Samaan. In his role with the Epson Tour, Brothers serves on the LPGA Executive Leadership Team.
Brothers has a sister who played college golf and a wife that plays. Being at a place where he felt he could really make a difference was important to Brothers for this next chapter of life. He comes to the Epson Tour with a contact list – both in sponsorships and club management –…
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