Most regular golfers will know the answer to this question. Certainly those who have been for a custom fitting will have heard the name. ‘Here, try this new Fujikura shaft.’ This equipment is not just a piece of graphite – it’s a work of art, years in the making, and no one in the world of golf has a better understanding of how golf shafts affect performance than Fujikura. It’s the heart and soul of what it does.
Fujikura’s mission is to produce the “world’s best performance golf shafts” and bring enjoyment to golfers of all levels by improving their game and maximizing their potential. Its shafts are played by everyone – from beginner level to Tour professional, and trusted by many of the game’s best players.
RICH HERITAGE
Fujikura started well over a century ago as a rubber company. It began producing shafts in Japan in the 1970s, before arriving in America in 1995 with plans to expand. Three years later, the Speeder 757 debuted on the PGA Tour. It paved the way for a revolution in the golf shaft industry, and it wasn’t long before the brand occupied top spot in the driver, wood and hybrid shaft categories.
After Speeder 757, came Rombax in 2005, and then Motore Speeder in 2009. The use of TeXtreme Spread Tow carbon fabric in the Fujikura Blur in 2012 and Toray T11000G prepreg materials in the Fujikura Speeder Evo Blue in 2014 are other landmark moments. However, ask any Fujikura employee, many of whom have been with the company for a long period of time, and they’ll pinpoint the arrival of enso 3-D as arguably the most significant moment in the company’s history, certainly since it came to America.
(Image credit: Fujikura)
Fujikura has always pushed itself to create different profiles that change bending stiffness and also torsional stiffness. However, Enso, a $300,000 motion capture system, allowed Fujikura to examine how a shaft was behaving in 3-D space. This was next level technology, an aha moment. In short, it gave engineers a more thorough understanding of how various shaft profiles perform across a wide array of player swing types.
FUJIKURA DNA
This is part of what makes a Fujikura shaft unique – the amount of R&D that goes into it, which is something the company continues to invest significantly in. Located in Carlsbad, California, which is where many of the biggest brands in the industry call home, Fujikura has its state-of-the-art R&D department. A team of passionate individuals are constantly searching for ways to…
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