Ping is stepping into the apparel and accessory space with the help of Hideoki Bespoke and “The 19th Collection.”
This is a limited edition line of upscale items that honor the legacies of both brands and celebrates the essence of golf. Crafted in Atlanta and produced in Italy, the 60-piece collection is now available for purchase online.
This collection is targeted toward sophistication and timeless craftsmanship. The line includes a range of clothing, footwear and lifestyle accessories. Bespoke and Ping used handcrafted leathers, custom tailoring techniques and unique fabrics in hopes to redefine the conventional narrative of golf culture where golfers care about the technology of the equipment and the quality of their apparel.
“As golf continues to widen its appeal, it’s vital that the game progresses towards greater diversity and inclusion, while also becoming part of the culture, both on and off the course,” said Dedrick Thomas, President and CEO at Hideoki Bespoke.
“With this in mind, we’re excited to bring our collaboration with Ping to fruition. With a shared passion for innovation, authenticity and community, the partnership empowers everyone to look and feel their best as a part of their everyday lifestyle,” said Bespoke.
The Atlanta-based fashion house empowers each client to make a bold statement about their heritage, status and aspirations. Hideoki and Ping are dedicated to supporting Historically Black Colleges and Universities (HBCUs) nationwide, with an ongoing $1 million collaboration already established with Texas Southern University and more initiatives in the works.
“Ping is excited to work with Hideoki Bespoke to bring more awareness and appeal to a wider and more inclusive audience of golfers,” said Andy Solheim, Executive Vice President at Ping.
“This collaboration furthers our commitment to growing the game by providing golfers the highest quality, most innovative and custom products available. Their team shares our passion for approaching things in different and unconventional ways, which makes this partnership a great opportunity for both brands,” said Solheim.
You can learn more here about the Ping x Hideoki’s “The 19th Collection.”