On Dec. 10, the PGA Tour’s policy board announced it had agreed to advance discussions with the Strategic Sports Group (SSG) – an outside investment group comprised of U.S.-based professional sports team investors. This, of course, came six months after the PGA Tour, DP World and Saudi Arabia’s Public Investment Fund entered a shocking framework agreement to create a for-profit entity known as PGA Tour Enterprises.
On New Year’s Eve, PGA Tour commissioner Jay Monahan updated players on the “meaningful progress” made in negotiations with the SSG and that while the framework agreement deadline of Dec. 31 with the PIF was missed, discussions with the Saudi-backed fund remained “active and productive.”
If both the SSG and PIF are involved as much as $7 billion may be in play, according to ESPN. Both tours, the SSG and PIF have an unprecedented opportunity to reshape professional golf as we know it. The decisions made over the next weeks and months could see the game propelled into the future. But if agreements aren’t reached and the division at the pro level continues, the sport we all love could quickly become tennis, where only the majors receive in-depth coverage while the week-to-week action on tour is relegated to a footnote.
From the consortium of SSG investors to the PIF and PGA Tour executives involved, get to know the people who may have a prominent place in professional golf’s future.
Attanasio, 66, is the co-founder and managing partner of Crescent Capital Group, and more notably has been chairman and owner of the Milwaukee Brewers (MLB) since 2005. He also became a co-majority shareholder of the Norwich City Football Club in England in 2023. During his time as an executive, the Brewers have made the playoffs seven times but have never advanced to the World Series.
Blank, 81, is the co-founder of The Home Depot and has been the owner of the Atlanta Falcons (NFL) since 2002 and Atlanta United (MLS) since 2017. The Falcons have made the playoffs eight…