Golf News

LIV Golf partnership with Google will enhance live broadcast

PGA Tour players can participate in LIV Golf qualifying event

PLAYA DEL CARMEN — A new multi-year agreement with Google Cloud and PMY will allow LIV Golf fans to watch any player live during a tournament broadcast.

The partnership deal was announced on Thursday morning just one day before the league begins its 2024 season at Mayakoba’s El Camaleón Golf Course in Mexico.

LIV’s new “Any Shot, Any Time” feature will launch later this summer on its LIV Golf Plus app, where “fans will be able to select exactly which golfers, teams, or groups they want to watch at any given time, as well as searchable and customizable on-demand highlight reels from any round of any LIV tournament.” Fans will be able to watch as many as four windows at once within the app.

“LIV Golf has been associated with innovation from its inception and is a leader in incorporating the latest and greatest technology into the sport of golf,” said Matt Renner, President of Google Cloud via a release. “As the technology partner of choice for LIV and other PMY clients, we are thrilled to help them create more engaging fan experiences with our leading generative AI tools and cloud platform.”

PMY Group is a full-service technology solutions provider that specializes in enhancing infrastructure, experience, and intelligence across sport and entertainment clients globally. The group has more than 1,000 clients across 14 countries.

In 2021 the PGA Tour and Amazon Web Services announced “Every Shot Live,” an app that would provide viewers live access to every shot from every player in a tournament. The product has only been available at the Tour’s flagship event, the Players Championship at TPC Sawgrass, since 2021. The Masters has also featured a similar product in recent years.

In addition to “Any Shot, Any Time,” LIV’s new Golf Companion App will feature 3D aerial overviews of each venue, advanced real-time statistics, virtual caddy views and customized competition recaps.


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