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When Tiger Woods Caused Viewing Figures To Skyrocket At The Valspar Championship

When Tiger Woods Caused Viewing Figures To Skyrocket At The Valspar Championship

When Tiger Woods burst onto the scene as a professional in the mid 1990s, viewing figures were transformed. In the modern era, no one had had the power to affect audiences like the 15-time Major winner. He was, and still is, box office.

Woods has missed many a tournament throughout his career as a result of injury, which has been the nightmare scenario for broadcasters and sponsors. One particular event six years ago showed the power of the ‘Tiger Effect’.

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