Why Is Tiger Woods Not Wearing Nike At The Masters?

Tiger Woods is not wearing Nike golf apparel or shoes at The Masters because his partnership with the brand ended at the end of 2023. At the start of 2024, in January, Woods made the news completely official saying in an Instagram post; 

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.

“Phil Knight’s passion and vision bought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger.”

So the question is, what brand is he wearing and what is that logo on his clothing/shoes? Well in February 2024 Tiger announced he was launching a new clothing brand called Sun Day Red in a partnership with TaylorMade. This brand would include clothing like polos, sweaters, fleece tops, as well as shoes and accessories like gloves and hats. Indeed there will also be pieces to celebrate Tiger and his career, such as a new version of his iconic Sunday red shirt, and other classic shirts he has worn through the years. 

As well as the clothing, another eye-catching element is the logo of a tiger, said to feature 15 stripes to represent each of Woods’ Major wins.

A statement from Woods on the website reads: “Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”