Check out some photos of the 2024 CJ Cup Byron Nelson golf merchandise

McKINNEY, Texas — Everything is bigger in Texas, they say. But the merchandise at this week’s CJ Cup Byron Nelson, the Tour’s annual stop in the Dallas metroplex might better referred to by another famous Texan saying: all hat, no cattle.

That’s because the gear available at the CJ Cup Byron Nelson is lacking in paying homage to Nelson, one of the game’s all-time greats and whose name has been on the tournament marquee since 1968. The only reference is a subtle one: there are some hats and shirts on sale from the Ranch 17 collection, the signature hole at TPC Craig Ranch and paying tribute to Nelson’s dream of someday earning enough money in professional golf to purchase a Texas ranch. He did so at age 34 and retired as a five-time major winner who once won a record 11 straight tournaments.

But the love for Lord Bryon, as he was called, is muted in comparison to that on display for The King, the nickname of Arnold Palmer, at his eponymous tournament at Bay Hill in Orlando.

Mizzen & Main is the chief apparel brand for sale along with Greyson, Under Armour and Gear. But other than a cutting and serving board in the shape of the Lone Star state, there is a lack of creativity in the merchandise at this week’s event. For those coming out to the tournament, the shop is located near the 18th hole.

Check out the gallery of some of the gear available at the merchandise shop.