FORT WORTH, Texas — A year ago, the merchandise tent at the Charles Schwab Challenge caught fire and the area that housed the performance center was rendered unusable just before organizers were set to fill it with this week’s shirts, hats and other souvenirs.
So while Colonial Country Club’s golf course is offering a new and modern experience for players this week, tournament organizers are happy that the merchandise area has returned to its previous feel.
A new Colonial logo is among the highlights that Taylor Pettit, the manager of tournament merchandise operations for the PGA Tour, said are moving quickly.
“We opened on Monday for the pro-am participants and it’s been doing great so far,” he said. “This event is really special. We really try to dig into the Fort Worth culture and some of the different graphics are inspired by that.”
Here’s a look at what’s available this year:
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